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The product received its Appellation of Origin 20 years ago.
April 16, 2012
By: TOM BRANNA
Editor
Monoï de Tahiti obtained its Appellation of Origin 20 years ago. The company notes that despite a flurry of ecolabels during the past decade, none of them authenticate a particular geographic area. Introduced in the 1930s for wines, the notion of Appellations of Origin aims to protect products that source their authenticity and typical characteristics both in their geographical origin and in traditional know-‐how. This highlights the close ties that exist between a natural product and the re...
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